lucadelladora – Meta has announced a major update to how it uses data from its AI chatbot interactions across its platforms. Starting December 16, the company will begin using user conversations with Meta AI to personalize ads and content recommendations. Users will start receiving notifications about this change on October 7 through in-app alerts and emails.
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The new approach will affect platforms like Facebook, Instagram, WhatsApp, Threads, and others under the Meta umbrella. If users talk to Meta AI about specific topics—such as hiking—the platforms may start recommending hiking-related content. This could include posts, groups, reels, or even ads for gear. Meta says the goal is to make content and advertisements more relevant to individual users.
The company believes this shift will improve the user experience by tailoring what users see to their interests. Meta also claims that the update will help reduce irrelevant content by enhancing recommendation algorithms. However, this move has sparked questions about user privacy and the scope of data usage.
Meta insists that users remain in control of what they see. The company provides options like Ads Preferences and feed controls to let users manage content and ad exposure. These tools allow people to adjust settings to better reflect what they want—and don’t want—to engage with.
Meta confirmed that only accounts linked through the Accounts Centre will share data across platforms. So, if a user hasn’t connected their WhatsApp to their Meta profile, the company will not use WhatsApp AI interactions for ads or suggestions. This limitation gives users some boundaries around cross-platform data usage.
Sensitive Topics Excluded from AI-Based Ad Targeting, but Questions Remain
While Meta plans to use AI interaction data for personalization, it has set specific boundaries on how it uses sensitive information. The company stated it will not use chats about religious views, sexual orientation, political views, health, ethnicity, philosophical beliefs, or union membership to target ads.
However, Meta has not clearly stated whether it will exclude these sensitive topics from content recommendations. That lack of clarity leaves open the possibility that users could still see related posts or reels based on their AI conversations, even if ads remain restricted.
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Meta maintains that this update aligns with its goal of making user experiences more relevant while keeping users in control. Users can review and adjust their settings through Meta’s privacy tools, including Ads Preferences and other personalization features. These tools are accessible across all linked Meta platforms.
Critics may still raise concerns about how AI chat data is collected, stored, and processed for marketing use. Although Meta has emphasized transparency, the decision to analyze personal conversations—even when not used for advertising—raises questions about long-term data ethics.
As the December 16 rollout approaches, Meta encourages users to explore their control options and understand how their data may be used. With digital privacy becoming a growing concern, how Meta balances personalization with trust will likely shape user response in the coming months.
