lucadelladora – Insta360 has officially announced the launch date of its next compact action camera, expected to be called the Insta360 Go Ultra. The company will reveal the device during a launch event scheduled for Thursday, August 21 at 13:00 UTC. While Insta360 has not confirmed the product name in its promotional materials, leaks strongly indicate it is the successor to the Insta360 Go 3S.
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In its teaser video, Insta360 offered a quick glimpse of the upcoming device, showing a compact form factor that rivals the DJI Action 2 in size. Although exact specifications remain under wraps, the teaser hints at a design focused on portability and performance. Industry observers expect the Go Ultra to appeal to creators looking for a lightweight, wearable camera without compromising image quality.
The launch comes at a time when competition in the action camera space is intensifying. DJI recently introduced the Osmo 360, and GoPro is rumored to unveil its long-awaited Max 2 and next Hero model. Insta360 appears ready to respond with not just one, but two product updates.
Earlier this month, Insta360 released a new Satin White version of its X5 camera. Targeting users who want a premium finish with familiar performance. With the Go Ultra, the brand now turns its focus back to the ultra-compact segment. Aiming to maintain its competitive edge in size and functionality.
Go Ultra Expected to Rival DJI and GoPro Compact Cameras
Leaks suggest the Insta360 Go Ultra will feature improvements in stabilization, resolution, and software integration. It is expected to be only slightly larger than the DJI Action 2. While packing more advanced features than the outgoing Go 3S.
The Go Ultra may also include magnetic mounting options and support for hands-free operation. Continuing Insta360’s focus on usability for active creators. With a likely emphasis on vertical video and easy social sharing. The new model could target the growing short-form content market.
In addition to challenging DJI and GoPro in the action camera category. Insta360 seems to be refining its product strategy by offering purpose-built devices for specific use cases. The Go Ultra appears designed for those who want high-performance capture in a discreet, wearable form.
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Insta360 will likely reveal the full technical details, specs, pricing, and availability during the official launch on August 21. The company may open pre-orders immediately after the event.
As anticipation builds, the Go Ultra could represent Insta360’s most refined small-form camera to date. With its launch set just ahead of potential DJI and GoPro releases. Insta360 may gain a strategic edge in a crowded market eager for innovation. Interested users can visit the official teaser site for updates and watch the live event to learn more.
